Designing a website these days is a much more complicated task than 10 years ago, especially when you work in the real estate industry. You want to make sure that your website is simple to use and user-friendly. When you list your properties on your website you have to offer a piece of necessary important information that helps your customers to understand different parameters of the objects. They should have beautiful photographs as well as a description of the property and other relevant information for potential customers. The cost of your mistake in the real estate industry is much higher because properties cost millions of dollars, and it worth paying additional attention to your web design and potentially hiring a website design agency.
Before building a website, you need to clearly understand what would be the structure of the future pages. It's called information architecture when you have to define different categories of product pages and how the potential customers will navigate through these pages. Ultimately you want to build a sales funnel that lets you convert customers from awareness to consideration and sales phase. Wants the information architecture done then you can move towards creating wireframes or more cops of different pages these are like sketchers of your future website pages. Some of them are designed in black and white, elementary blocks that help you understand how your website will look like in the future. After you approve the phase, you have a clear understanding of the structure of the website and all the pages in the content on these pages, the next step is creating a visual design of the website. On that stage, it is essential to follow the brand identity design guidelines such as colors typefaces iconography and other assets. It will ensure that the website looks consistent with your brand, and it's recognizable for the customers.
The Internet has millions of websites, and once you release yours, you want to make sure it's optimized in Google search for your business, and this is a separate long topic that requires exceptional attention. Just take some time and analyze your competitors. Search for potential search queries related to your business and see how other competitors do it to learn from them and potentially reiterate your website make it more compelling to the potential customers. It could include a run in your blog, creating content for the people interested in your business, or maybe using some single copy or visuals to drag the customers. You have to learn a lot and be very open to making any changes. That's the only way how you can succeed in any digital business these days.
For all the aspects mentioned above, you could hire a great design agency or branding agency that will help you identify all the issues, address them early on, and make sure you don't spend time and money later.